The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies (Hardcover)

The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies By Christopher Peer Cover Image
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Description


Many manufacturing business owners see marketing as nothing more than smoke and mirrors.


When they do invest in marketing, they expect a measurable return on their investment. It doesn't help when marketing executives themselves get addicted to the rhythms of tactical efforts and focus on generating output instead of outcomes. That "more, more, more" approach results in a reactive, whack-a-mole cycle that delivers burnout, turnover, and increased costs instead of long-term ROI. Before long, marketing itself seems pointless.

´╗┐

Christopher Peer knows there's another way.


Informative and accessible, The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies offers a step-by-step tutorial on crafting marketing strategies and value propositions, establishing ROI-driven goals, and defining key performance indicators. Chris teaches readers to build a professional marketing infrastructure that consistently delivers a return on investment-and to value marketing in the process.



Product Details
ISBN: 9781544544076
ISBN-10: 1544544073
Publisher: Lioncrest Publishing
Publication Date: June 27th, 2023
Pages: 258
Language: English